On Advertising E-Book


On Advertising E-Book

Regular price $19.95 Sale


On Advertising by Darryl Retter gives you a quick understanding of how to create the perfect ad to get new students into your studio. Darryl discusses targeting, so your most likely future customers will see the ad, as well as ad campaigns for the long term.This information applies to print ads, social media ads and your website.

Chapters included in this book:

  1. Promoting One’s Business
  2. Who-What-Where-Why-How of Advertising
  3. The Student Body Pyramid
  4. The Structure of a Good Ad
  5. A.I.D.A. (Attention-Interest-Desire-Action)
  6. Basic Design Rules
  7. Tracking Your Advertising
  8. Methods of Advertisement
  9. Seasons for Advertising for the Dance Studio

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